Any copywriter and marketer will tell you that the way in which you word you marketing literature can lead to success or failure. Certain word cause your readers to act and here are a collection words you definitely should be using. Motivational and persuasive words work better when used in in everyday sentences. It is important however to not overuse the words, have a look this Apple iPhone ad below.
Heres 20 Marketing words to use in your next campaign and monitor the results.
- You – Write as though you’re speaking to the customer and about the customer, not about yourself.
- Free – “Because” we all like free things, right?
- Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
- Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
- Amazing – Customers will respond to something that is incredible.
- Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
- Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
- Act now – Motivate an immediate response with a limited-time offer.
- Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
- Save – The most powerful word to showcase monetary savings, or even time savings.
- Proven – Remind customers that your product, service or business is tried-and-true.
- Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
- Real results/guaranteed results – Your customers want results, after all.
- The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
- Instant – Instant access or downloads are more appealing than waiting.
- How to – Start off with a solution so customers read the rest of your copy.
- Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
- More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
- Bargain – Because customers want a great deal, remember?
- Huge – A large discount or outstanding offer is difficult to resist.
Let us know if you can think of any more, or word that are a definate no no when it comes to marketing your small business