In fact, some sites receive a high bounce rate that Google considers normal. Here are the averages of bounce rates across difference types of websites and web pages that Google has learned to view as normal:
Landing Page | Average bounce rate is 70 to 90 percent.
Blogs | Average bounce rate is 70 to 98 percent.
Content Websites | Average bounce rate is is 40 to 60 percent.
If you’re looking to lower your bounce rate and increase the pageviews on your blog or website, then rest assured that it is quite possible to do so. Once you’ve spent the time to analyze the bounce rate for your site, you can start to take action toward lowering it and engage your viewers the way that you want.
Lower Page Load Speed = Lower Bounce Rate
Page load speed can impact both views and bounce rate. If it takes too long for your page to load, your viewers can quickly lose patience and leave your site without going past that initial page will still count as a bounce.
Try using a site like GT Metrix to analyze how fast your site loads. You can use the results there to see where you can tighten up your site and get things running faster. If you’re not already using a cache or image optimizing plugin, consider installing one to help your pages load faster.
Analyze Your Site’s Design and Blog Post Formatting
Another contributor to a high bounce rate it often site design or your blog post formatting.
Almost everyone, from your grandmother to your 5-year-old neighbours kids, uses a mobile / tablet to browse and view the web. Therefore, having a site that is responsive and will properly adjust to these various screen sizes is important. If your site is not responsive, consider pursuing avenues to change that. Either find someone who can help make your site responsive, use a mobile plugin to convert your site to a mobile version when viewed on such devices or change your theme.
Also, cluttered and outdated or just plain bad design can send people running for the cyber hills. Try to tidy up your sidebars or think of utilizing a new color scheme on your site.
When it comes to your blog post formatting, remember that less is more. Since people will be viewing quite a bit of the web on a mobile device, having extra long paragraphs is going to make it hard for viewers to read your posts on a small screen. Shorter paragraphs, engaging pictures, bullet points and in-text linking to other pages on your site will help keep a reader’s attention and help with bounce rate — no matter what screen they’re viewing your site on.
Check Your Title, Tags, Keywords, and Meta Description
Part of the reason why you may be seeing a high bounce rate could be related to the fact that you’re attracting the wrong crowd.
Many bloggers or site owners will use a catchy title to increase the click-through-rate to their site. However, this should always be done with the intent of providing information that follows through on the title. If not, you’re going to attract a lot of the wrong people who will just click out of your site after they realize they’ve been tricked.
Your tags, keywords, and meta description can also get you in a bit of trouble. Make sure that all your tags and keywords relate directly to your post and don’t overdo the tags on your post less is more? Meta descriptions can help tell a viewer what your post is about before they even click over to your site, but this should also be clear with regards to what your post will be about. You don’t have to be bland and boring, but you shouldn’t try and bait in all the fish in the online sea. Know your audience and deliver to them. It will pay off in the long run.
Create Better Content
This probably goes without saying, but it should still be added to the list. If your content is less than golden then people aren’t going to be sticking around for very long.
If you think that your content is lacking, then take the time to create better and more informative content. If you rush to create blog posts, it will come off in your writing so don’t do it. Take your time and start writing well thought out and even witty posts that people will like and relate to. Remember, that’s who you’re writing for — Google isn’t the only one you have to impress.
Add Related Posts to the Bottom of Your Posts
Another nice and easy to implement touch on your site is to add Related Posts to your site. Related Posts are generally displayed at the bottom of a blog post and use tags or categories to curate a few posts that relate to the article they just finished reading. This can help point a reader in their next direction and lower the bounce rate on your site.
Use Tools and Tactics That Prompt Action
There are other ways to lower your bounce rate, or at the very least, engage viewers now and in the long run.Calls-To-Action are an important part of conversion, so if you’re not using them in your posts and pages, then now is the time to start. Giving your reader clear direction will help them follow through on viewing other pages. It is important, however, that you don’t overdo it with CTAs and pop-ups on your site. Make it clear and keep it simple.
It is important, however, that you don’t overdo it with CTAs and pop-ups on your site. Make it clear and keep it simple. If all else fails, then try to catch your viewers’ attention by some other avenue. You can use a bright colored pop-up bar like Hellobar to drive traffic to a certain page or post on your site thus lowering bounce rate, or a pop-up to increase newsletter subscriptions so that you can engage them later.
One nice tool is the Monarch Social Sharing Plugin by Elegant Themes. Though the plugin isn’t designed to lead a viewer to another page, you can set it up to where it is triggered to display a pop up when a viewer is trying to exit your site. True, this tool won’t necessarily lower bounce rate, but it can increase social shares and/or help a viewer to start follow you on a social media platform so that you can still keep in contact with them through other avenues outside of just Google Search — that’s still important!
Set External Links To Open in New Tabs
One quick and easy tweak you can make to your future posts and pages is to set your external links to open in a new tab or window in a viewer’s browser. This way you can still keep your site open while letting your viewer take a look at the external link. This way your viewer doesn’t completely forget about your blog and they may go back to the tab with your site on it to continue reading your blog.